Objectives
- Increase the number of buyers
- Generate qualified leads
- Optimize advertising return on investment
Discover how Atirao cut M-Automotiv's cost per lead by a factor of 3 with a full-funnel strategy. A Paid Ads case study in Morocco.
Morocco's leading car dealership network
Lead Generation
Media Planning
Performance Marketing
The Context
A clear business challenge, a measurable digital strategy.
M-AUTOMOTIV is a car distributor in Morocco with a modern distribution network: 6 branches and 10 agents across the country. Since July 2023, Atirao has supported it with a multi-lever strategy to meet its qualified lead generation needs.
Our Approach
- Building a media plan focused on both quantitative and qualitative acquisition.
- Optimizing CPM and CPC by improving ad quality.
- Optimizing CPL and CTR through A/B testing.
- Deploying the audiences needed for a complete strategy.
- Personalizing messages based on audience stage.
- Managing and optimizing campaigns for performance.
Execution
The actions that transformed performance.
Identifying the most relevant audiences via Customer Match and CRM data. Building lookalike audiences to expand reach while maintaining lead quality.
Budget allocation based on the highest-ROI channels. Precise goals: maximize coverage while maintaining optimal frequency.
A/B tests on visuals, hooks, CTAs, and landing pages. Personalizing messages based on prospects' stage in the funnel (TOFU / MOFU / BOFU).
TOFU campaigns for awareness, MOFU for interest and consideration, and BOFU for direct conversion into leads.
Continuous KPI tracking (CPC, CPM, CPL, CTR) with weekly campaign adjustments to maximize profitability.
Results
Clear metrics, directly tied to the objectives.
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Your Turn
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Diagnostic
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Action Plan
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ROI Priorities