Objectives
- Increase brand visibility.
- Promote the full range of services offered.
- Build a loyal, active community.
AGENZ – Boosting brand popularity through social media
An innovative platform reinventing real estate in Morocco
Social Media Marketing
Community Management
Content Creation
The Context
A clear business challenge, a measurable digital strategy.
Agenz is an innovative platform reinventing real estate in Morocco by making buying, selling, and financing simpler and more accessible. Its main challenge: growing brand awareness while building an engaged community around its services.
Our Approach
- Review the current setup and analyze the market: diagnosis, benchmarking, trends.
- Define a consistent, engaging editorial line.
- Create content tailored to how each platform is actually used.
- Activate and engage the community.
- Measure performance and continuously adjust.
Execution
The actions that transformed performance.
Analysis of real estate players in Morocco and their social media practices. Identification of the topics that resonate most with the target audience.
Setting up a calendar that balances practical information, corporate content, and engaging posts (quizzes, polls). Short formats (stories, reels) to maximize organic reach.
Creating visuals and videos tailored to each channel. Adapting formats to Facebook and Instagram algorithms to improve visibility.
Fast responses to comments and messages, with direct interactions to turn visitors into active community members.
Analysis of KPIs (reach, engagement rate, follower growth) with regular strategy adjustments based on results.
Results
Clear metrics, directly tied to the objectives.
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Diagnostic
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Action Plan
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ROI Priorities