Objectives
- Design a media mix to hit the target, despite having no website.
- Adopt digital best practices.
- Build SoGé's brand awareness with its target audience.
SoGé – How to reach 100% of an account-opening and app-download target
Morocco's first fully remote bank
Digital Strategy
Lead Generation
App Marketing
The Context
A clear business challenge, a measurable digital strategy.
SoGé is the first bank in Morocco to offer a fully remote relationship, from account creation through to management. Its market is fiercely competitive, dominated by one player that holds the lion's share (CIH's CODE 30).
Our Approach
- Launching ad campaigns.
- Budget optimization.
- Exploring new levers.
- Competitive monitoring & adaptation.
- Incentive-based approach.
Execution
The actions that transformed performance.
Immediately launching campaigns on Meta and Google to work around the lack of a website, with alternative landing pages created.
Dynamic budget reallocation based on channel performance, with bid management driven by a CPL logic.
Testing MMP solutions to improve attribution and identifying complementary digital partnerships.
Ongoing analysis of CIH's strategy (the market leader) and campaign adjustments to differentiate SoGé.
Setting up promotional mechanics to encourage account openings, with a simplified journey.
Results
Clear metrics, directly tied to the objectives.
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Diagnostic
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Action Plan
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ROI Priorities