Objectives
- Ensure a high-performing digital presence.
- Defend the brand against growing competition.
- Rethink the conversion journey.
- Generate more leads while controlling CPA.
EQDOM – Multiplying results with lead generation and social media
A historic player in consumer credit in Morocco
Lead Generation
Social Media Management
Digital Audit
The Context
A clear business challenge, a measurable digital strategy.
EQDOM is a historic player in consumer credit in Morocco and a subsidiary of the Société Générale group. Its core target: civil servants and retirees.
Our Approach
- In-depth digital audit.
- Tailored media mix.
- Ad campaign optimization.
- Full-funnel strategy.
- Performance tracking & management.
Execution
The actions that transformed performance.
UX: reviewing the user journey to reduce friction and improve the conversion rate. Tracking: setting up a complete measurement system.
Combining channels (Google Ads, Meta Ads) to maximize both lead quality and volume, with controlled frequency to stay top of mind with prospects.
Restructuring accounts to improve Quality Score and optimizing bids to reduce CPC.
Targeting audiences based on their position in the conversion journey, with content tailored to each stage.
Continuous cost monitoring (CPC, CPA, CPL) with real-time campaign adjustments to guarantee the best ROI.
Results
Clear metrics, directly tied to the objectives.
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Your Turn
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Diagnostic
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Action Plan
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ROI Priorities