Objectives
- A variable monthly lead volume based on needs per product
- Targeting families, seniors, and self-employed workers
SWISSLIFE – HOW TO GENERATE ONLINE QUOTE REQUESTS FOR SWISSLIFE'S DIFFERENT PRODUCTS?
A major player in the life insurance and health & protection markets
Lead Generation
Email Marketing
Multi-channel Strategy
The Context
A clear business challenge, a measurable digital strategy.
SwissLife is a major player in the life insurance and health & protection markets. Between 2008 and 2014, we supported the brand with a multi-lever strategy to generate a steady stream of qualified leads.
Our Approach
- Multi-channel media plan
- Target segmentation
- Campaign optimization
- Lead collection & white-label
Execution
The actions that transformed performance.
Deploying complementary levers (email, display, retargeting, affinity partnerships). Using tools such as simulators.
Adapting messages by profile: families, seniors, self-employed workers. Setting up product-specific campaigns.
Weekly performance tracking. Adjusting budgets and bids according to the lead volume required per product.
Deploying white-label solutions to broaden distribution. Working with affinity partners.
Results
Clear metrics, directly tied to the objectives.
Also Worth Reading
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Your Turn
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01
Diagnostic
02
Action Plan
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ROI Priorities